7 Effective Ways to Increase Brand Awareness
Brand awareness is crucial for any online business or startup. It is the most crucial method of driving website traffic, sales, customer loyalty, and customer referrals.
Unfortunately, it’s much easier to understand the importance of brand awareness than it is to actually get your own name out there to those who will take notice.
There are many different strategies you can use to promote your business or startup that don’t require you to spend a fortune.
In this article, we’ll show you the seven most effective tips on how to increase brand awareness in this day and age. Here we go!
1. Social Media Marketing
There are three ways to use social media marketing to build brand awareness. One is to partner with social influencers in your industry so you can get in front of their large following.
Another is to create and share engaging content that people will keep sharing and interacting with. The third is investing in paid ads to target a specific audience that you think will be particularly interested in what you offer.
Everywhere you go, people are on social media, and it’s the perfect place for your brand to be constantly active so it can gain maximum attention.
2. Building Connections With Thought Leaders
One of the most effective ways to increase brand awareness is to connect with thought leaders in your industry. By aligning yourself with these individuals, you can tap into their following and significantly grow your own reach.
You can conduct joint webinars or interviews, guest-blog on each other’s sites, or even simply share each other’s content.
No matter what route you take, make sure you are strategic in your approach and only align with thought leaders who would be a good fit for your brand.
3. Experiential Marketing
This type of marketing allows consumers to directly experience your product or service, which can create a strong and lasting impression. It can also be a great way to build brand loyalty.
After all, when consumers have a positive experience with your brand, they will likely continue using your product or service and even recommend it to others.
Don’t hesitate to give out samples when the opportunity calls for it. Sampling gives you a chance to hook people to what you’re offering, and if you do a good job, they’ll soon turn into actual, paying customers.
4. Community Involvement
Community involvement for brand awareness can be done in a number of ways, such as sponsoring local events, partnering with local businesses, or getting involved in local charities.
By being involved in the community, your brand will become more visible and more recognizable. It can also help you build positive brand associations, as well as goodwill between your company and the community.
If you can build these positive associations, people will be more likely to associate themselves with you as well, bringing great benefit to your sales and marketing campaigns.
5. Guerrilla Marketing
Of all the branding tips you will get, guerilla marketing will call for the most unconventional techniques you’ll ever know. In fact, that might explain its name in the first place.
Guerilla marketing involves unorthodox methods in growing a brand, such as interacting with customers in public places or even creating a viral video. It’s “guerilla” because people won’t know your motives right away.
This is why this type of marketing has been getting a bad rap through the years, but that doesn’t mean it’s not effective. In fact, it could be effective because of its unique approach. When something is unique, people usually remember it.
6. Telling a Story
Whether on social media or at a park during a guerilla marketing campaign, storytelling is a very potent method of getting noticed for your brand. This is because it gives your audience something real and relatable, and people like that.
They want a brand that they can feel close to, whether they realize it or not. That’s just how the human brain is wired. If you want to have a real relationship with your customers—which is how you can keep them around—you need to build them a human connection to your brand.
Just make sure you’re being authentic when you create your narrative because people can tell if you’re not. Fakeness will not only keep you from getting more customers, but it can also make you lose the ones you already have.
7. Hiring an Expert
Some small business owners like to handle their own marketing because they feel it’s too costly to hire someone else. Truth is, experts know exactly what they’re doing and will be more efficient in creating branding ideas and making them drive real results.
The expense of paying a branding expert can also be offset by the solid gains that their expertise can bring any business. Of course, not all branding experts are created equal.
You’ll have to look for a real pro with a solid track record of success, like DPDK.
Increase Brand Awareness Through These Tested Tips
Different businesses use various ways to increase brand awareness. However, the above are the most basic and effective ways to cover all bases.
If you consistently apply these tips, you’ll be on your way to building a brand that is strong and resilient and easily holds up to the competition.
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